Visibility – Make your business discoverable
Over 42 million people in the UK use search engines like Google every month to find information, brands, or products and services.
The number one reason why your business needs a website is to enable potential customers to find your company, you will need to be discoverable for consumers to connect with your business.
First impressions count, and a well-designed website will allow you to make a very strong impression, but more importantly make your brand visible.
Credibility – your customers expect it.
Having a website will instantly add credibility to your business. In fact, 56% of people stated that they will not trust a business without a website. If someone searches for your business, they expect to find your site in the search results. If you do not have your own website, but your competitors do, potential customers will start to wonder why.
The Internet works constantly for you and is available at your customer’s convenience 24 hours a day. The joy of having your own website is that your business will be constantly available, so even whilst you are not working, your website acts as your “always-on” business advocate during and outside of office hours allowing consumers to learn about your product / service and connect with your business.
Endless Return on Investment
The great part about a website is that once you invest in it, you have it forever and it continues to work for your forever. A timeless website works in a way that no other advertising source can and provide you with a consistent return on investment over time.
You control the narrative.
A website can help showcase your expertise and better position your business.
Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social proof.
A professionally developed website with a powerful brand story shapes the perception of your business in a way that social channels cannot provide.