5 Marketing tips to make your website rank higher on Google.

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1. The importance of planning your content around keyword search.

Search engines like Google will only want to rank sites that will know how to satisfy peoples inquiries.

When search engines scan your site, they look for keywords that help them understand the context of your pages.

By doing keyword research, you discover what people are searching for and the topics you want to plan and create your content around to drive people to your website.

2. The importance of a Mobile responsive website

Search engines favour websites that use a responsive design and many of your visitors are accessing your site through mobile devices. Having a mobile responsive website will ensure that your website adapts to your users and increases user experience. 

3. The importance of User Experience

By optimising user experience with a clean design and valuable content, you will improve user engagement and keep users on your page longer. When customers stay on your page longer, search engines recognise this and improve your SEO ranking. 

4. The importance of Optimising your websites images

Including descriptions for your images that are as accurate as possible will help search engines increase the chances of your images appearing in Googles Image search and improve your SEO value.

5. The importance of Internal links and backlinks

Hyperlinking your website page content to other relevant pages on your site will help users navigate throughout your website and significantly improve your SEO ranking. The number of internal links pointing to a single page will send a signal to search engines about the relative importance of that page and ultimately improve the search visibility of your website.  

The same works with backlinks, when a credible site hyperlinks back to your page, it sends a signal to Google that your site is trustworthy.  

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